The Challenge

iRCM faced a competitive digital space for medical billing and coding queries. Despite a strong service offering, they were not fully capitalizing on high-traffic searches for CPT and ICD-10 codes, such as “ground level fall ICD 10” and “onychomycosis ICD-10.” The challenge was to gain top visibility in a niche with heavy content saturation from large healthcare platforms.

The Strategy

Our approach focused on building topical authority and targeting niche search terms. Key steps included:

• Creating and refining content clusters around medical codes (ICD and CPT).

• Enhancing technical SEO, including schema and mobile-first optimization.

• Conducting SERP analysis to structure content in a way that wins featured snippets and People Also Ask boxes.

• Developing link-building initiatives to strengthen domain authority and content credibility.

The Solution

The result was a dramatic boost in keyword rankings, with #1 positions for multiple high-volume terms, including “ground level fall ICD 10” and “onychomycosis ICD-10.” Organic traffic surged, with top articles attracting hundreds of visitors monthly. iRCM is now recognized as a reliable resource for healthcare providers searching for accurate medical coding information.