The Challenge

HMS needed to improve its visibility for highly competitive healthcare coding and billing keywords. Despite having quality content, the site was not consistently ranking on page one for terms like “hypogonadism ICD 10” and “cataract surgery CPT code.” Without strong rankings for these high-search-volume queries, HMS risked losing potential leads to competitors and large medical information sites.

The Strategy

We executed a targeted SEO campaign focused on healthcare-specific, high-intent keywords. This involved:

• Optimizing content around ICD-10 and CPT code topics with precise keyword mapping.

• Improving on-page elements such as meta titles, schema markup, and content hierarchy for medical codes.

• Building authority by interlinking related blog posts and leveraging structured content that directly answers search intent (e.g., lists of medical codes).

• Monitoring search trends to continuously update and expand content for timely billing and coding queries.

The Solution

This strategy resulted in page-one rankings across multiple high-value healthcare keywords, with HMS now holding the #1 position for terms like “hypogonadism ICD 10,” “cataract surgery CPT code,” and “aetna timely filing limit 2024.” The improved rankings drove higher organic traffic, with top-performing pages now receiving hundreds of monthly visitors and positioning HMS as an authoritative source in healthcare billing and coding.