The Challenge

Advance Funds Network wanted to use their LinkedIn Ads and drive qualified partner enrollments for their business loan referral program, AFN Access. They aimed to increase partner sign-ups and scale the program across key markets in North America.

The Strategy

By using manual bidding to reduce costs and improve the efficiency of partner sign-ups, scaling the campaigns while controlling Cost-Per-Click (CPC). By regularly auditing audience demographic data, we eliminated irrelevant traffic, preserving the budget for higher-value personas. This resulted in a significant increase in conversion volume at a lower cost per conversion, allowing us to scale further.

The Strategy

After testing multiple ad formats and optimizing based on Click-Through Rate (CTR), A/B testing refined messaging to ensure the most effective copy reached each partner segment, boosting lead form engagement. Leveraging LinkedIn's audience targeting through account-based marketing (ABM), predictive audiences, and a full-funnel strategy with retargeting further enhanced performance, resulting in a significant increase in overall Conversion Rate (CVR).

The Solution

By auditing Advance Funds Network’s paid media marketing efforts and identified LinkedIn Ads as the best platform for driving sign-ups, due to its highly customized audience targeting. Focusing a fully developed strategy to segment campaigns by AFN’s core offerings and ideal partner profiles, assigning tiered budgets based on market profitability.